I’m Ross Craven, a Creative Director based in Glasgow with over 18 years of experience across health, fitness, wellness, and travel. My work spans creative strategy, brand identity, and campaign leadership, taking ideas from concept through to production across digital, print, packaging, and events.

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I currently lead design at The Original Fit Factory, where I oversee creative direction for multiple brands including the Reebok Fitness App and Reebok Smart Ring. My role covers everything from shaping brand identity to directing photo and video shoots, 3D renders, packaging, and integrated campaigns.

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Before this, I held senior design roles at Travel2 and Barrhead Travel, leading teams, developing campaigns with global partners, and delivering creative that directly contributed to growth and revenue.​​