I directed the Virtual Run rebrand. As Senior Art Director and Graphic Designer, I evolved the identity from a grey-and-blue look with Montserrat into a brighter, more engaging system. A broader colour palette of vibrant pink, purple, light blue, and dark blue added energy and flexibility. Typography continued with Montserrat but introduced SemiBold, Regular, and Light weights to create contrast between headlines and body copy. The result is a more dynamic, community-driven feel that reflects Virtual Run’s focus on fun, accessibility, and personal achievement.