I led creative direction on the Reebok Smart Ring project, extending the brand into premium wearable tech with a distinct, high-end identity. As Creative Director, I shaped the visual system through branding, metallic accents, and modern typography to signal performance and style. My role included art direction for product and lifestyle photography, 3D renders, and digital design, creating sleek visuals that balance credibility with aspirational appeal. The result is a cohesive identity that elevates Reebok into the luxury wellness tech space while maintaining synergy with the Reebok Fitness App.

Location

Glasgow, UK