Glasgow, UK

As Senior Art Director, I helped lead the Smart Protein rebrand, shifting it from a plain grey-and-white, production-line look into a vibrant, flavour-first identity. Bold gradients inspired by each product - Pink Lemonade, Orange & Mango, Summer Fruits, and more - are supported by a colourful palette and playful typography. ITC Souvenir and Acumin Pro bring energy and warmth, while the approachable, confident tone of voice reinforces brand personality. This rebrand transformed Smart Protein into a lively brand with a strong presence across packaging, digital, and social media.