The Everyday Shake is Smart Protein’s premium product, designed to sit above the flavour-led range. I led design on The Everyday Shake from Smart Protein. As Creative Director, I elevated its packaging with a champagne-gold and navy palette, refined typography, clean layout and a benefits table - signalling premium quality and clarity at a glance. The design shifts from bright gradients to a neutral palette, balancing Smart Protein’s approachable identity with a sleek, high-end feel. The benefits table highlights protein content, nutrition, and key advantages, helping customers quickly understand its value.